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Kriva Named Official Sponsor of Cinch Rise Cycle Team for 2022 and 2023 Race Seasons

Kriva Named Official Sponsor of Cinch Rise Cycle Team for 2022 and 2023 Race Seasons 

Cinch Rise athletes are now adding Kriva CBDA to their official recovery and competition preparation routine. Through sponsorship, Kriva is providing its sustainably sourced and safely extracted CBDA products to include Everyday Wellness Lotion, Daily Massage and Body Oil, as well as Oil Drops, to the Cinch Rise team. 

CBDA is the hemp-plant’s natural form of the processed molecule CBD, which is commonly used for athletic recovery. CBDA has an advantage over CBD, by being more efficacious to recovery and performance through its high bioavailability and interaction with the body’s natural feel-good chemical, anandamide. 

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What is Cinch saying? 

“As a team director and coach, I am always looking for ways to optimize performance. I'm pretty familiar with CBD, and I've used it with my athletes with mixed results. But Kriva's CBDA is next-level bioavailability over CBD and is an absolute game-changer. I have seen considerable improvements in my rest, even when I'm out on the road at races. Every athlete on the team loves this product. Since we've implemented nighty Kriva Oil droppers, I have witnessed a noticeable difference in my athletes' recovery and overall wellness. With their overall wellness in hemostasis, they can consistently train at higher intensities on days 3 and 4 of their training blocks. In addition, the team uses the Wellness lotion post-ride, and, as a result, we have been able reduce risks associated with overuse. Most importantly, Kriva has gone above and beyond in ensuring its products are safe for our athletes,” Tom Danielson Cinch Rise Team Director and Coach.  

“Kriva has made a huge difference in my rest quality and, therefore, my overall recovery. I didn't realize how much my lack of quality rest affected my training until I found Kriva. I feel fresher when I get on the bike, and with my improved sleep habits, I can hit those higher power numbers in my intervals. Plus, it actually tastes good! I actually look forward to my Kriva dropper every night,” Lauren De Crescenzo, Cinch Rise Athlete, 2022 The Mid-South champion. 

Kriva attended the Cinch Rise season opener, Valley of the Sun, in Phoenix during February 2022. The Kriva team met with athletes to discuss how to best use CBDA as well as help them understand the regulatory framework for athletes under USADA and WADA. 

“By partnering with some of the hardest working and successful racers we can really show athletes that CBDA is the best choice when it comes to athletic wellness and recovery. The Cinch Rise athletes train hard, and continuous recovery supported by both mood and sleep enhancement, along with decreased soreness associated with CBDA is a game changer during training,” says Kriva Co-Founder Nicole Foss, MSN, RN, MBA. 

Watch the season unfold on instagram 

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About Cinch Rise 

CINCH was founded by Tom and Kourtney Danielson to be a solution designed to develop all aspects of an athlete through the 4 Pillars of FORM, Fitness, Nutrition, Execution, and Focus. Over the course of Tom Danielson’s 15-year professional cycling career, Kourtney and him worked with the leading pioneers in all aspects of sports performance. As Tom continued to develop as an athlete, they both learned that building a winning rider composition was a result of focusing on all aspects of what made an athlete elite, leaving no stone unturned in the search of building the Tour de France winning performance capabilities. 


About Kriva 

Kriva understands the commitments that are required to excel at the top levels of any sport. Kriva takes the same approach to product development with regards to safety, efficacy, and quality. Kriva develops cutting edge products with a commitment to the planet and the athletes who live on it.   

Kriva has focused on Cannabidiolic Acid (CBDA) since day one; and has worked to create products that harness the power of acidic phyto-cannabinoids for athletic wellness. Kriva’s CBDA is extracted from the plant using a water-based method that eliminates the risks of heavy metals and pesticide contamination common to tradition extraction methods. All Kriva products include access to third-party Certificates of Analysis demonstrating potency and non-detectable levels of psychoactive compounds. 

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